Assalamualaikum, AhlanWa Sahlan.
Annyeonghaseyo. Bienvenidos. Huan Ying.
Welcome to our blog!!!!
We are sorry for not posting about IT components of the selected IS. This is because we still waiting for document that should be send by Mrs. Aliza.The document contains the information about the IT components of the IS.
Next, we are going to tell about the business process of the IS. The value chain model is below :
The value chain model highlights specific activities in the business where competitive strategies can best be applied and where information systems are most likely to have a strategic impact.
Primary activities are most directly related to the production and distribution of the KTB Sdn. Bhd.'s products and services, which create value for the customer. Primary activities include Advertising & Promotion Division, Stage Bus Division and Express Bus Division.
Advertising & Promotion Division promoting and selling KTB products. They promote early reservation to customer during peak season. They are also promote customer to used membership card to get best price. Besides that, they are also providing Mobile Advertising Services for Transport Operations (MASTRO) which is specializes in providing a wide range of bus advertising solutions. KTB Sdn. Bhd. offers unrivaled national coverage and frequency to allow any businesses to reach their consumers on the move and keep their advertising message in the market place every day of the year.
For Stage Division, all stage bus operations under KTB will bear the brand name, "Cityliner". All new buses that were manufactured and released for operations were painted with the new brand idenFor tity. The "Cityliner" operations are headed by a Division Head and are divided into five regions/territories. There are Cityliner – Kelantan Operations, Cityliner – Northern Operations, Cityliner – Selangor Operations, Cityliner – Negeri Sembilan Operations and Cityliner – Pahang Operations. Stage Bus Division provide routine road for state. This division will support express bus division.
Express Bus Division will distributing finish product. It is also including scheduling the driver and routine road. In this division, they will identify when peak season so that they can provide extra buses, hirer extra driver and which route need to add to achieve demand from customer. Under the new holding company KTB, the Express Operations Division is divided into three brands with their own profit and loss which is 'Transnasional', 'Plusliner' and 'Nice'.
Advertising & Promotion Division promoting and selling KTB products. They promote early reservation to customer during peak season. They are also promote customer to used membership card to get best price. Besides that, they are also providing Mobile Advertising Services for Transport Operations (MASTRO) which is specializes in providing a wide range of bus advertising solutions. KTB Sdn. Bhd. offers unrivaled national coverage and frequency to allow any businesses to reach their consumers on the move and keep their advertising message in the market place every day of the year.
For Stage Division, all stage bus operations under KTB will bear the brand name, "Cityliner". All new buses that were manufactured and released for operations were painted with the new brand idenFor tity. The "Cityliner" operations are headed by a Division Head and are divided into five regions/territories. There are Cityliner – Kelantan Operations, Cityliner – Northern Operations, Cityliner – Selangor Operations, Cityliner – Negeri Sembilan Operations and Cityliner – Pahang Operations. Stage Bus Division provide routine road for state. This division will support express bus division.
Express Bus Division will distributing finish product. It is also including scheduling the driver and routine road. In this division, they will identify when peak season so that they can provide extra buses, hirer extra driver and which route need to add to achieve demand from customer. Under the new holding company KTB, the Express Operations Division is divided into three brands with their own profit and loss which is 'Transnasional', 'Plusliner' and 'Nice'.
Support activities make delivery of the primary activities possible. It consist of organization infrastructure which is Finance & Corporative Affair Division. This division provided listed bank that customer can used to pay for online purchasing ticket. So that, customer choose one of the listed bank to make transaction of payment. Besides that, customer also can make payment by credit card. So, this division will checked the customer transaction payment done before they locked seat for them.
For Talent and Culture Division, KTB Sdn. Bhd provide a disciplined, scientific diagnosis to better understanding the cultural and environment elements that produce morale, quality and service orientation that support the primary activities. In achieving customer orientation, they provide customer service centre to help customer when they have problem in online purchasing ticket. They also having details information about employee and driver in the system that help scheduling routine road and bus driver.
Ancillary Business Division will support primary activities or operation of KTB Sdn. Bhd. Based on history of purchasing online ticket, they can identify when is peak season and where is the place that most demanded from the customer. So that, they can provide an extra bus or double decker bus to the place in high demand and during peak season.
For Talent and Culture Division, KTB Sdn. Bhd provide a disciplined, scientific diagnosis to better understanding the cultural and environment elements that produce morale, quality and service orientation that support the primary activities. In achieving customer orientation, they provide customer service centre to help customer when they have problem in online purchasing ticket. They also having details information about employee and driver in the system that help scheduling routine road and bus driver.
Ancillary Business Division will support primary activities or operation of KTB Sdn. Bhd. Based on history of purchasing online ticket, they can identify when is peak season and where is the place that most demanded from the customer. So that, they can provide an extra bus or double decker bus to the place in high demand and during peak season.
IT Division are includes
receive booking from customer for reserve the bus seat. There are several step
need to completed by customer to purchase online ticket. Besides that, IT
division will control the availability of purchasing ticket online. For example,
KTB Sdn. Bhd. open seat reservation or booking 2 month early especially during
peak season like school holiday or festival season like Hari Raya, Chinese New
Year, Deepavali and so on. In addition, IT division is also controlling
the closing reservation that is 6 hour before departure time.
In
division of management in KTB Sdn. Bhd., they provide E-Ticketing system to
improve efficiency of the existing system in buying at the counter ticket. This
is because to cutting the cost and increasing the time efficiency for customer
when buying the ticket. So, the system provide alternative to customer to
purchase the ticket by online compare to the counters. KTB Sdn. Bhd. chooses to
develop E-Ticketing System as a solution for the problem facing by customers.
For
implementing the system, KTB Sdn. Bhd. develops software, programming,
providing related hardware, testing the system within the managers of
department and agents, training employees and make documentation for the
system.
Lastly,
IT division will in charge in maintaining E-Ticketing System design by KTB Sdn.
Bhd.
This figure shows the three-tier application design in E-Ticketing System. For the client
tier, the customer will go to the agents’ website and search for the ticket
that they are needed. Then the customer will fill the information of details and
the payment in the agents’ website. After that, the agents will send the
information of details and payments to the database of E-Ticketing System.
Next
for the application tier, it consists of a set of computers that host
application services using by middle managers and servers. For example hosting
web sites, application forms, Web Server or Application Server. Together, set
of servers such as agents provides the application service to clients and is
the building block of application tier.
Business
logic layer manage communication user interface and database. The customers
purchase the online ticket from the agents or from the counter tickets. Then,
the information of the details and payment request by customer will send from
the agents and counter tickets to the business logic layer. The business logic
layer will send the request to the database and the database will send back the
information of the details to the agents and counter tickets through the
business logic process. Then the agents and counter tickets will generate the
information of details request by customers. Each ticket is targeted to be
generated/ printed within 20 seconds, under Normal Circumstances. This shall be
the technical benchmark for the system’s response time. The database is to be
centralized to ensure performance and reliability.
For
the data access, in association to the login/password feature, there must be
multiple user access level restricting them to access to different application
functions within the system. Next, it will pass to common which selection
window allowing input of criteria before pulling-out records. Queries of seats
or trips should only pull out available ones and not all the records, to avoid
tediousness of scrolling through list of records to look for available seats. Balance
seats available and vacant seats should be highlighted in the seat plan. The
central of database for E-ticketing System shall be sited at secured
environment.
For
the database tier, it consists of storage procedure and database clustering
that will help middle managers to control the E-Ticketing System. Storage procedure serving as part of the high
availability design, the purpose storage procedure is recommended to present
the following features:
- Full redundancy for all hardware components
- Online parts replacement
- Online patch application
- Hardware mirroring and stripping capabilities
- Mirrored cache with battery back up
- Load balancing and failover capabilities across all host adaptors
For
database clustering, it uses two or more nodes or machine, each running an
instance that accesses a single database residing on shared-disk storage.
Clustering provides and help the managers to :
- Availability- provides near continues access to data with minimal interruption from hardware and software components failure. If an instance or node fails, the surviving instances automatically perform recovery for the failed and continue to provide database service
- Scalability – allows nodes to be added to the cluster to increase processing capabilities without having to redistribute data
- Manageability- provides a single system image to manage
Agents are ticket4u.com.my, catchthatbus.com, easybook.com, and busonlineticket.com. They need to deposit cash in E-Ticketing's account for capital topup. Through the capital topup, they can sell many online buses tickets as they want.
After that, the agents need to register with E-Ticketing to create user ID, Password and Serial Number as identification. The E-Ticketing's control center will create the counter name for the agents. After done the registration, the agents can start selling the online buses ticket according to the current price of bus tickets that already decided by KTB Sdn. Bhd. However, if there is no capital topup or the capital topup already finish, the agents will be stop selling the online buses tickets by E-Ticketing's control center.
The second picture is about the value chain of purchasing online ticket. First, KTB Sdn. Bhd. allow the agents to sell the ticket on their behalf. Next, the agents sell the ticket to customers using E-Ticketing System. After make a reservation, customer will go to online payment or credit card payment. Then, the bank will give the confirmation payment to customer, agents and E-Ticketing control center. After the confirmation payment received, the agents will inform the successful transaction to E-Ticketing control center. Lastly, E-Ticketing control center will generate the confirmation email and travel planner to customers.
Next picture is about the customers will go to online
payment or credit card payment. They should choose a convenient way to purchase
tickets to make payments. There credit card or direct online transaction are
CIMB Clicks, RHB now, Hong Leong Connect, AmOnline, Maybank2u.com, Bank Islam,
e NETS, PB eBank.com, Master Card, VISA
and MEPS.
That's all about the value chain diagram of E-Ticketing system by KTB Sdn. Bhd. Keep updating for the more information later.
See you in the next entry. Zai Jian. Annyeonghigeseyo. Adios. Maasalama. Goodbye!!!! <3
" No one can change the past, but everyone has a power to change the future"
" No one can change the past, but everyone has a power to change the future"
Publish By : Hayati
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